My Morning Jacket Waterfall Project

The Waterfall Project is dedicated to supporting and promoting actions, big and small, for positive change in the world. As part of this effort, we will dedicate funds, established with portions of ticket sales from U.S. shows, proceeds from special merch items and donations, to organizations working on the frontlines of the important issues.

In 2020, the Waterfall Project will focus on supporting and amplifying the work of:

  • Access Reproductive Care- Southeast (ARC)
  • GreenWave
  • National Alliance on Mental Illness (NAMI)

We are inspired by the work of these nonprofits and dedication to the respective issues and communities they serve. We are honored to support them and look forward to learning and sharing more in the weeks and months to come.

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ARC Southeast

Access Reproductive Care- Southeast (ARC): Provides funding and logistical support to ensure Southerners receive safe and compassionate reproductive care including abortion services. Through education and leadership development we build power in communities of color to abolish stigma and restore dignity and justice.


GreenWave is a non-profit organization dedicated to training a new generation of restorative ocean farmers and building the foundation for a new blue-green ocean economy that creates jobs, mitigates climate change and grows healthy food for local communities.


NAMI, the National Alliance on Mental Illness, is the nation’s largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness. NAMI provides advocacy, education, support and public awareness so all people can experience resiliency, recovery and wellness.

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The Waterfall Project fund is administered by PLUS1. PLUSONEPLUSONEPLUSONE (dab PLUS1) is a federal tax-exempt organization under section 501(c)(3) of the US Internal Revenue Code, EIN 46-4556468. All donations are deemed tax-deductible absent any limitations on deductibility applicable to a particular taxpayer. No goods or services were provided in exchange for your contribution.